How to develop a micro-conversions measurement environment

August 10, 2015

Micro_conversions_ModelIt’s normally easy to achieve a long term objetive if you can break it into short term goals. There’s a big different in arriving to your office with the idea you have to increase your company revenue in 20 percent and arriving to your office with a list of 5 tasks you have to perform in order to drive the company 5% closer to its objetive. Right?

It’s great having a long term vision, but that’s for the C level, they are in charge of the company vision. Once that the future is clear enough it’s time to complete the blank spaces that drives the company from point A to Point B with the available resources. It’s important to point out that when I talk about available resources, I mean that you have to plan how to get from A to B without increasing the quantity of the resources or investment, means current people, current technology, current information, etc. If you, at least, don’t try, you wont be producing a stretch your structure, then you wont learn and you wont become more efficient. More money wont make you more efficient, actually it normally read more …

Holistic (reductionist) vs Systemic approach of organizations and its impact in goals and metrics

July 23, 2015


We were talking a lot about the importance of considering companies as what they are, systems. Years of an holistic (Reductionist) approach of organizations generated a huge negative impact. The holistic approach, the scientific attempt to provide explanation of complex things in terms of ever smaller entities,  says that if you have a company (system) and you separate it into its parts, then you improve each of its parts and put them back together you will have a better company (or system). The result of this thought was:
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The illogical behavior is finally very logical

June 3, 2015


Norbert Wiener, who is credited with being the discoverer of cybernetics, called teleological systems to those that have their behaviour regulated by a negative feedback. Negative feedback occurs when some function of the output of a system, process, or mechanism is fed back in a manner that tends to reduce the fluctuations in the output, whether caused by changes in the input or by other disturbances.
The first and fundamental revelation in this regard is the provided by Darwin with the theory of natural selection, showing how a blind mechanism can produce order and adaptation. In the case of the companies that “blind mechanism” is the read more …