Since companies are systems, and systems are a set of objects interacting together with a common objetive, the most important thing to understand companies is that objetive. The objetive is everything to understand how a company works, because it defines the way all the “objects” in that organization interact in order to reach it. You can have all the parts of a car, just the right combination of location, adjustments and functioning will make that those parts becomes an vehicle that can transport people. read more …
Phrases you hear in the entrepreneur world and their real meaning
1. “We are going to be in break even in three months” means “we are not considering 90% of our costs”.
2. “We are unique because our algorithm…” means “we are unique, ok???, no more comments”.
3. “We have no competition” means “we are doing this because we like it, so we never spent 5 seconds to search on Google”. read more …
The idea of Meta Analytics (Beyond Analytics) is showing a new way of understanding business, so we can measure them in a properly way facilitating a decision making process that brings companies closer to their business results.
The current method to measure performance is through KPIs or Key performance indicators. KPIs were helping us measure performance for several years and the feeling was always (at least in my case) that they are more useful for measuring the performance of áreas or departments from companies than for measuring the overall performance of the organization.
The Meta Analytics view of systems makes easier to understand why.
Let’s use a simple case to explain the difference. Let’s think about a company that has only three areas:
1. Digital marketing department: