The US ICT Market optimistic about Analytics and BI investments

June 17, 2013

According to a report by Forrester Research the total Total U.S. ICT market in 2011 was $962B with the majority being generated from software sales ($208B) followed by Telecom Services ($199B) and IT Consulting and Systems Integration Services ($188B). The following graphic show the U.S. ICT market for 2011.

Information platform used

Forrester forecast for analytics and BI are more optimistic.  When customer experience and engagement is taken into account, the forecast seems high. Salesforce knows how to translate trial users into customers. The question is can they do this fast enough in 2012 throughout the enterprise and mid-tier accounts to keep up their sales growth on track while reducing churn and increasing profitability.
Investment in Analytics
Smart Computing is defined by Forrester as platform technologies including specialized analytics, BI, service-oriented architecture (SOA) infrastructure, virtualization software, rules engines, and awareness-based technologies. Forrester is very optimistic about this area with a growth rate second only to cloud computing. Its index of the market is based on Informatica, Pegasystems, and Tibco Software.

Convertion Central by Google Analytics

May 22, 2009

Google Analytics has just launched “Central de Conversiones” (Convertion Central) which is a Blog with focus on help users to constant optimize their business.

Central de Conversiones

I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber. read more …

The Web Analytics Association voting period is open!!!

March 27, 2009

The voting period for the WAA Board of Directors election is finally open. All voting members should have received a email from the Vote Administrator, username and password to the online ballot. If you have not received yours, please contact Lindsay De Santis for the details. The vote closes April 10, 2009.

Whether I get elected or not I will keep working for the industry and the Web Analytics Association in particular but if I get that position the posibilities are infitite. So please think very carefull how are you gonna vote for.

and off course, good luck to…

Anil Batra, Chief Analytics Officer, Ascentium, USA

Daniel Waisberg, Head of Web Analytics, EasyNet Search Marketing, Israel

David Millrod, Managing Partner, Technology Leaders, USA

Khalid Saleh, President, Invesp Consulting, USA

Olivier Silvestre, Co-founder, Tealium, Inc., USA

René Dechamps Otamendi, Founder, Ox2/LBi, Brussels

Sergio Maldonado, Director, MV Consultoria, Spain

Stéphane Hamel, Web Analytics Advocate, Immeria Consulting Services, Canada

Ed Wu, Senior Analyst, Global Consumer Online, Dell, Inc., USA

Greg Asman, Director of Web Analytics, Aspen Marketing Services, USA

Peter Sanborn, Group Manager, Web Analytics, Microsoft, USA

Rachel Scotto, Metrics Manager, Sony Pictures Entertainment, USA

Ray Sibulkin, Executive Director, Business and Marketing Analysis, Edmunds.com, USA

Alex Yoder, Chief Executive Officer, WebTrends, USA

Arie Abecassis, President, MindFireInc, USA

Claudia Woods, Director of Strategic Development, Predicta, Brazil

Jonathan Levitt, Vice President of Marketing, iPerceptions, Inc., USA

Kimberly Weller, Product Manager, SAAS Institute, USA

Mark Wachen, Managing Director, Interwoven/Optimost, USA

Matthew Langie, Senior Director, Product Marketing, Omniture, USA

Nicolas Babin, Chief Operating Officer, AT Internet (XiTi), France