When we talk about Analytics what people normally think is about tags, implementation and metrics that are reported by tools. Analytics is normally taken as a technological thing, that just a bunch of geeks can handle.
But the above mentioned idea is not that true. Understanding how the different information tools work is very important because you must be sure that you are processing the information in a correct way but also because you must understand what every metric means. That is just an small part of Analytics, the most valuable objective is helping people making efficient decisions for their businesses.
Having a great implementation is nothing without a good analyst generating insights, this way the technological side of Analytics is important just if it helps the company achieve its objectives.
Meta Analytics is not a technical book, nor does a book that will tells you the seven steps to be successful. I don’t even think that something like that is possible, basically because “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man” (Heraclitus). The possibility that you face the very same situation twice is almost impossible, then how can be possible having the seven steps to be successful?
Meta Analytics is focused on setting up an analytics mind in you by driving you to understand how the human mind works and to be able to comprehend the system you are analyzing.
– Objectively understanding the present
– Interacting in multicultural environments
– Efficient Analytics Projects
– Making decisions
– Flowcards, making decisions in real time
You can buy Meta Analytics book here (Prices are in AR$)